And that's totally fine. I mean, I understand why they wouldn't. Having worked in publishing for a few years now, I appreciate the technical (and other) requirements that publishers have in order to maintain a certain standard. Similarly, while the black and white looks great, it probably won't grab the reader's already-overloaded attention like colour will. And, while the sun-drenched/light-faded image above has an overwhelmingly nostalgic mood, who wants to publish a picture that obscures its subjects to such an extent?
In the end, Jarrad chose three 35mm images - two colour and one black and white. The main colour image (and the one that ended up in the Herald Sun) is this one:
I've done another shoot with EATW since this one (which I will post at a later date), and like this one, the purpose was publicity. There is quite a bit of added pressure when a) you know you need to produce a media-friendly image; b) you work with film and so can't monitor your progress throughout the shoot; c) you are used to producing experimental images; and d) you know that the likelihood of coordinating nine people to get to the one place at the one time is pretty bloody small. But that doesn't mean that you can't push a little more on the creative side in addition to getting the more straightforward images. It is from this experimentation that some of the most unexpected and interesting images emerge. Just don't expect to see them in the Herald Sun.
I'm sure there are people who take much better shadow photos than this. That said, I don't think this is a bad photo. It's interesting and quite classic. Yet it doesn't inspire anything in me beyond vague attraction to its geometric curiosities. It's just too clinical.
(And it has no people in it.)